About Us

Your Health, Your Choices

KaiWise is revolutionising the way we approach food choices by empowering you to see through the deceptive practices of the food industry. Too often, food labelling and marketing prioritise profit over health, leaving us misinformed and manipulated. KaiWise changes that by putting the power back in your hands.

With KaiWise, navigating the supermarket is easier than ever. Simply scan the barcode on any food item to get clear, accurate information about its health impact. You can even scan nutritional labels to uncover the truth behind marketing claims.

After shopping, don’t toss your receipt! Snap a photo of it with KaiWise to receive a traffic-light rating – green, amber, or red – indicating the level of processing and additives in your purchases. More green items in your cart mean better health for you and your whānau.

This is why I founded KaiWise: to offer a real solution to a broken food system. KaiWise puts the truth at your fingertips, giving you the tools to make informed decisions about the products you buy.

When you choose the KaiWise app, you’re not just choosing an app – you’re joining a movement to take back control. Together, we can reshape a food landscape that’s too often dominated by profit-driven industries, putting health first instead.

So, take control of your food choices with KaiWise. Arm yourself with the truth, make confident decisions, and prioritise your health over misleading marketing.

Your health is in your hands.

Peter Bird

This is why I founded KaiWise: to offer a real solution to a broken food system. KaiWise puts the truth at your fingertips, giving you the tools to make informed decisions about the products you buy.

So, take control of your food choices with KaiWise. Arm yourself with the truth, make confident decisions, and prioritise your health over misleading marketing.

Your health is in your hands.

Peter Bird

MEET THE TEAM

We’re a bunch of passionate food lovers, tech nerds, and health nuts — all working together to help you make smarter, simpler choices.

Peter Bird - Founder

Peter Bird is a qualified Occupational Health Professional (N.Z.R.N PG Cert.Occ.Health) with a Diploma in Nutrition and a passion for preventative health. After overcoming a serious heart condition through changes in diet and lifestyle, Peter turned his focus to helping others make sense of food and its impact on wellbeing.

With years of experience in both clinical and workplace health, he blends practical, science-based insight with a deeply personal understanding of how nutrition can transform lives. Known for his down-to-earth approach, Peter is a trusted voice in health education — committed to cutting through the confusion and empowering people to take charge of their health, one food choice at a time.

Tama Easton - Solutions Architect

Tama is the owner of UpShift - KaiWise’s development partner. UpShift specialises in software development for sustainability, health & food. He has decades of experience in software development, information technology, online communities & will rave about the awesomeness of mountain biking, if you give him half a chance.

For the past decade, Tama’s son has had Type 1 Diabetes & UpShift has worked with Diabetes researchers at Stanford School of Medicine since 2017 on the DiabetesWise initiative.

He is committed to making positive changes to the world & knows from experience that a healthy diet is the foundation for good physical & mental health.

Sheldon Mazzola - Technical Lead

Sheldon is the technical leader for KaiWise at our development partner, UpShift. Starting with a prototype & building up to mobile apps he has been a pivotal part of the KaiWise journey. He loves football, making music & runs a successful YouTube gaming channel.

Recently, Sheldon has been developing tools for climate emission analysis, sustainable fishing & KaiWise.

He is motivated by the way the right tech can support & enhance existing human ability, enabling us to lead better lives.

Nicki Sutton - Food Scientist

Nicki is a highly experienced food scientist with over 25 years in the food industry, both in New Zealand and internationally. She holds a degree in Food Chemistry from Otago University and has worked across labelling compliance, product development, and shelf life testing, developing deep expertise in food additives, nutrition claims, allergens, and regulatory standards.

She’s passionate about helping people understand what’s really in their food and brings a science-first, common-sense approach to the conversation. Nicki is especially focused on making nutrition information clearer and more accessible — advocating for balanced, transparent messaging around additives and ingredients.

Her work with KaiWise reflects her commitment to practical, evidence-based solutions that empower everyday consumers to make informed, confident food choices.

Anastasia Campion - Marketing Manager

Anastasia has over 7 years’ experience in marketing, with a background that spans a variety of industries. She’s worked across digital strategy, brand development, and customer engagement, bringing a practical, detail-oriented approach to everything she does.

Known for figuring things out and getting things done, Anastasia brings a mix of creativity and clarity to her work. She’s someone who rolls up her sleeves, adapts quickly, and finds smart ways to make things happen — always with purpose and integrity.