About Us

KaiWise is revolutionising the way we approach food choices by empowering you to see through the deceptive practices of the food industry. Too often, food labelling and marketing prioritise profit over health, leaving us misinformed and manipulated. KaiWise changes that by putting the power back in your hands.

With KaiWise, navigating the supermarket is easier than ever. Simply scan the barcode on any food item to get clear, accurate information about its health impact. You can even scan nutritional labels to uncover the truth behind marketing claims.

After shopping, don’t toss your receipt! Snap a photo of it with KaiWise to receive a traffic-light rating – green, amber, or red – indicating the level of processing and additives in your purchases. More green items in your cart mean better health for you and your whānau.

This is why I founded KaiWise: to offer a real solution to a broken food system. KaiWise puts the truth at your fingertips, giving you the tools to make informed decisions about the products you buy.

When you choose the KaiWise app, you’re not just choosing an app – you’re joining a movement to take back control. Together, we can reshape a food landscape that’s too often dominated by profit-driven industries, putting health first instead.

So, take control of your food choices with KaiWise. Arm yourself with the truth, make confident decisions, and prioritise your health over misleading marketing.

Your health is in your hands.

Peter Bird