ABOUT KAIWISE
ABOUT KAIWISE
Helping you make sense of what’s in your food
KaiWise was created because choosing healthy food should not be hard, stressful or confusing. Most of us just want to know what we are really eating and whether it is a good choice for us and our whānau.
Food labels can be tricky, ingredients are often unfamiliar, and health claims do not always tell the full story. KaiWise cuts through the noise and gives you clear, honest guidance you can trust, right when you need it at the supermarket.
Built in Aotearoa and made for New Zealand and Australia, KaiWise is designed for everyday shopping and real life.
Fully independent
We do not run ads, sell placements or take money from food brands. What you see in KaiWise is based on evidence, not sponsorships. That independence matters to us because your trust matters more.
Fully independent
We do not run ads, sell placements or take money from food brands. What you see in KaiWise is based on evidence, not sponsorships. That independence matters to us because your trust matters more.
Fully independent
We do not run ads, sell placements or take money from food brands. What you see in KaiWise is based on evidence, not sponsorships. That independence matters to us because your trust matters more.
Clear and honest
We show you why a product gets its score and what the ingredients actually mean. No scare tactics and no confusing jargon. Just straightforward explanations so you can decide what feels right for you.
Clear and honest
We show you why a product gets its score and what the ingredients actually mean. No scare tactics and no confusing jargon. Just straightforward explanations so you can decide what feels right for you.
Clear and honest
We show you why a product gets its score and what the ingredients actually mean. No scare tactics and no confusing jargon. Just straightforward explanations so you can decide what feels right for you.
Here to help, not judge
Healthy eating looks different for everyone. KaiWise is about support, not perfection. We keep things simple, practical and realistic so making better choices feels achievable.
Here to help, not judge
Healthy eating looks different for everyone. KaiWise is about support, not perfection. We keep things simple, practical and realistic so making better choices feels achievable.
Here to help, not judge
Healthy eating looks different for everyone. KaiWise is about support, not perfection. We keep things simple, practical and realistic so making better choices feels achievable.
MEET THE TEAM
MEET THE TEAM
We’re a bunch of passionate food lovers, tech nerds, and health nuts, all working together to help you make smarter, simpler choices.
Peter Bird - Founder
Peter Bird - Founder
Peter Bird is a qualified Occupational Health Professional (N.Z.R.N PG Cert.Occ.Health) with a Diploma in Nutrition and a passion for preventative health. After overcoming a serious heart condition through changes in diet and lifestyle, Peter turned his focus to helping others make sense of food and its impact on wellbeing.
With years of experience in both clinical and workplace health, he blends practical, science-based insight with a deeply personal understanding of how nutrition can transform lives. Known for his down-to-earth approach, Peter is a trusted voice in health education — committed to cutting through the confusion and empowering people to take charge of their health, one food choice at a time.
Peter Bird is a qualified Occupational Health Professional (N.Z.R.N PG Cert.Occ.Health) with a Diploma in Nutrition and a passion for preventative health. After overcoming a serious heart condition through changes in diet and lifestyle, Peter turned his focus to helping others make sense of food and its impact on wellbeing.
With years of experience in both clinical and workplace health, he blends practical, science-based insight with a deeply personal understanding of how nutrition can transform lives. Known for his down-to-earth approach, Peter is a trusted voice in health education — committed to cutting through the confusion and empowering people to take charge of their health, one food choice at a time.
Tama Easton - Solutions Architect
Tama Easton - Solutions Architect
Tama is the owner of UpShift - KaiWise’s development partner. UpShift specialises in software development for sustainability, health & food. He has decades of experience in software development, information technology, online communities & will rave about the awesomeness of mountain biking, if you give him half a chance.
For the past decade, Tama’s son has had Type 1 Diabetes & UpShift has worked with Diabetes researchers at Stanford School of Medicine since 2017 on the DiabetesWise initiative.
He is committed to making positive changes to the world & knows from experience that a healthy diet is the foundation for good physical & mental health.
Tama is the owner of UpShift - KaiWise’s development partner. UpShift specialises in software development for sustainability, health & food. He has decades of experience in software development, information technology, online communities & will rave about the awesomeness of mountain biking, if you give him half a chance.
For the past decade, Tama’s son has had Type 1 Diabetes & UpShift has worked with Diabetes researchers at Stanford School of Medicine since 2017 on the DiabetesWise initiative.
He is committed to making positive changes to the world & knows from experience that a healthy diet is the foundation for good physical & mental health.
Sheldon Mazzola - Technical Lead
Sheldon Mazzola - Technical Lead
Sheldon is the technical leader for KaiWise at our development partner, UpShift. Starting with a prototype & building up to mobile apps he has been a pivotal part of the KaiWise journey. He loves football, making music & runs a successful YouTube gaming channel.
Recently, Sheldon has been developing tools for climate emission analysis, sustainable fishing & KaiWise.
He is motivated by the way the right tech can support & enhance existing human ability, enabling us to lead better lives.
Sheldon is the technical leader for KaiWise at our development partner, UpShift. Starting with a prototype & building up to mobile apps he has been a pivotal part of the KaiWise journey. He loves football, making music & runs a successful YouTube gaming channel.
Recently, Sheldon has been developing tools for climate emission analysis, sustainable fishing & KaiWise.
He is motivated by the way the right tech can support & enhance existing human ability, enabling us to lead better lives.
Nicki Sutton - Food Scientist
Nicki Sutton - Food Scientist
Nicki is a highly experienced food scientist with over 25 years in the food industry, both in New Zealand and internationally. She holds a degree in Food Chemistry from Otago University and has worked across labelling compliance, product development, and shelf life testing, developing deep expertise in food additives, nutrition claims, allergens, and regulatory standards.
She’s passionate about helping people understand what’s really in their food and brings a science-first, common-sense approach to the conversation. Nicki is especially focused on making nutrition information clearer and more accessible — advocating for balanced, transparent messaging around additives and ingredients.
Her work with KaiWise reflects her commitment to practical, evidence-based solutions that empower everyday consumers to make informed, confident food choices.
Nicki is a highly experienced food scientist with over 25 years in the food industry, both in New Zealand and internationally. She holds a degree in Food Chemistry from Otago University and has worked across labelling compliance, product development, and shelf life testing, developing deep expertise in food additives, nutrition claims, allergens, and regulatory standards.
She’s passionate about helping people understand what’s really in their food and brings a science-first, common-sense approach to the conversation. Nicki is especially focused on making nutrition information clearer and more accessible — advocating for balanced, transparent messaging around additives and ingredients.
Her work with KaiWise reflects her commitment to practical, evidence-based solutions that empower everyday consumers to make informed, confident food choices.
Anastasia Campion - Marketing Manager
Anastasia Campion - Marketing Manager
Anastasia has over 7 years’ experience in marketing, with a background that spans a variety of industries. She’s worked across digital strategy, brand development, and customer engagement, bringing a practical, detail-oriented approach to everything she does.
Known for figuring things out and getting things done, Anastasia brings a mix of creativity and clarity to her work. She’s someone who rolls up her sleeves, adapts quickly, and finds smart ways to make things happen — always with purpose and integrity.
Anastasia has over 7 years’ experience in marketing, with a background that spans a variety of industries. She’s worked across digital strategy, brand development, and customer engagement, bringing a practical, detail-oriented approach to everything she does.
Known for figuring things out and getting things done, Anastasia brings a mix of creativity and clarity to her work. She’s someone who rolls up her sleeves, adapts quickly, and finds smart ways to make things happen — always with purpose and integrity.
Start making better food choices today
Download KaiWise and scan your groceries with confidence. Get clear traffic light scores, personalised insights and trusted guidance to support healthier everyday eating.
Designed for families
Scan and decide fast
Start making better food choices today
Download KaiWise and scan your groceries with confidence. Get clear traffic light scores, personalised insights and trusted guidance to support healthier everyday eating.
Designed for families
Scan and decide fast
Start making better food choices today
Download KaiWise and scan your groceries with confidence. Get clear traffic light scores, personalised insights and trusted guidance to support healthier everyday eating.
Designed for families
Scan and decide fast